Why Be Ready?
Just for the tip of the iceberg, consider the following research from highly respected and credible sources:
- 2011: "Sales of smartphones were up 74 percent year-on-year" - Gartner
- 2012: "400 Million Mobile Web Users in China" - MobiThinking referencing Analysys
- 2012: "6 Billion Mobile Phone subscriptions of which over 1.1 Billion are Mobile Web users worldwide" - MobiThinking referencing multiple credible sources
It gets a whole lot more interesting once you look at specific markets, use trends, and how companies are interacting with markets that use this mass media channel. Talk to us, before you lose more valuable time preparing for what's coming.
"Most markets are gradually shifting interaction channels to mobile delivery platforms. Don’t get left behind - find out what you should do about it."